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Blog

All the latest news and marketing insights from Mark and our community

Latest

toblerone-brand-image
Column
Column
March 10, 2023 9:21 am By Mark Ritson

Toblerone’s brand image won’t be hurt by losing the Matterhorn

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gday-tourism-australia
Column
Column
March 3, 2023 1:28 pm By Mark Ritson

Don’t listen to the industry sages, they’re not your ad’s target

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Column
Column
February 23, 2023 2:52 pm By Mark Ritson

How Guinness became Britain’s most popular pint

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Column
Column
February 7, 2023 1:43 pm By Mark Ritson

Brand-building ads boost short-term sales, and now you can prove it

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Column
Column
January 27, 2023 11:25 am By Mark Ritson

Giving your brand a good death is an underrated marketing skill

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Events and webinars

Webinar
Webinar
By Mark Ritson

Ritson’s Top 10 Moments of 2022

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Webinar
Webinar
August 24, 2022 12:22 pm By Mini MBA

The Mini MBA Virtual Open Day

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Webinar
Webinar
By Mark Ritson

Ritson’s Top Ten Marketing Moments of 2021

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Case studies

simplot-mini-mba-case-study
Alumni
Alumni
May 25, 2022 1:16 pm By Mini MBA

Simplot Mini MBA

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Alumni
Alumni
May 9, 2022 1:04 pm By Mini MBA

Yakult Mini MBA

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Alumni
Alumni
January 25, 2022 2:13 pm By Mini MBA

Camelot Mini MBA

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In April 2021, we collaborated with Camelot to increase their marketing capability as a team through the Mini MBA in Marketing.

From the archive

midlife crisis
Archive
Archive
By Mark Ritson

Marketing’s Midlife Crisis: A screenplay by Mark Ritson

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Archive
Archive
By Mark Ritson

The seven things marketers need to know in order to answer The Question

Read More
Archive
Archive
By Mark Ritson

If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes

Read More

19,000+

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in 2016

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Over 90% of our alumni would recommend the course

86

A global learning programme with Alumni from over 86 countries

96%

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