Column Latest Column Latest May 16, 2022 11:53 am By Mark Ritson If you don’t invest 5% of your budget in research, you don’t know what you’re doing Read More
Column Latest Column Latest May 9, 2022 3:29 pm By Mark Ritson Accenture Song is not a great rebrand, but it could be so much worse Read More
Column Latest Column Latest April 22, 2022 12:47 pm By Mark Ritson P&O is the rare reputation crisis that really does matter Read More
Column Latest Column Latest March 24, 2022 1:48 pm By Mark Ritson Welcome to the new normal, it’s the same as the old one Read More
Column Latest Column Latest March 3, 2022 1:40 pm By Mark Ritson At times of war marketing is rendered superficial and ridiculous Read More
Column Latest Column Latest February 24, 2022 11:32 am By Mark Ritson Brand might slyly alter human truth: How brand image changes perceptions of reality Read More
Column Latest Column Latest January 31, 2022 2:43 pm By Mark Ritson NFTs are just marketing’s latest idiot magnet Read More