Learn leadership from leaders.
“Time to invest in your career progression”
Making managers out of marketers.
All marketers should (and very often do) reach a point where they walk the line between marketing and business management. This course is designed to help anyone who’s already earned their marketing stripes to learn what it takes to make it in the boardroom too.
Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools will be taking you through the fundamentals of successful management. Each of the ten modules will focus on a key part of an MBA syllabus, from Organisational Behaviour and Finance through to Negotiation and Conscious Capitalism.
Taught by an expert in their field, each of the modules is designed for marketers with serious ambition about where their career will go next, concluding with a global-business simulation that will put everything you’ve learned into practice and determine your final grade.
The skills you need to stand out.
10 on-demand modules covering key aspects of a full MBA outside the marketing field
Q&A sessions with Helen Edwards
Access to the Mini MBA Alumni Network
Mini MBA certificate and 36 CPD credits
Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools will be taking you through the fundamentals of successful management.
Download the calendar
Check out the detailed schedule of the upcoming course.
We can give you an incredible array of knowledge on some of the core topics that underpin your leadership journey and make you a better marketer too.
Helen Edwards, a leading authority on marketing and brand
Helen is a consultant on brand positioning and brand strategy. She has an MBA from London Business School, a PhD in Marketing and acts as an Adjunct Associate Professor teaching the MBA Brand Management elective and for executive education.
On top of all that she’s (deep breath) an award-winning business columnist for Marketing Week, sits on the UK Effie council, was a keynote speaker at the 2021 Festival of Marketing and a judge for the Marketing Week Top 100.
She’s also written an excellent book called ‘Creating Passion Brands: How to build emotional connection withcCustomers’ and contributed chapters to both ‘The Definitive book of branding’ and ‘Eat your greens: Fact-based thinking to improve your brand’s health’.
She has over 20 years’ experience as a practitioner and her clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.
Explore our frequently asked questions for anything we might have missed.
The course runs each April and September, with our next programme starting on 26 September 2023.
The Mini MBA in Management course runs for ten weeks with the simulation (which will be how you’re graded) running alongside the modules. The September cohort will be able to access the programme until 31 December 2023.
The Mini MBA in Management course is accredited by the Continuous Professional Development Standards Office and you get 36 sweet credits for completing the course.
Our booking page can tell you all the prices for individuals or groups of four or less. For any bigger groups, or bespoke bookings drop us an email at firstname.lastname@example.org
All you need is a reliable internet connection. The Mini MBA in Management is easy to access from your office, on the go via tablet or mobile or from home.
You can download Harvard Business Review, Marketing Week and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those. And, of course, you’ll need internet access to complete the simulation.
The videos will be available on-demand for the duration of the course. The September 2023 cohort will have access to the course platform until 31 December 2023 and access to the Alumni Network until September 2024.
We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 12pm UK time.
From week three you’ll start to test what you’ve been learning within a competitive simulated environment used by top business schools around the world. After ‘six years’ operating one of eight car manufacturers in the fictional world of Autopia, your performance in the simulation will ultimately decide your final grade.
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