- When will the next Marketing course run?
- The course runs each April and September, with our next programme starting on 12 September 2023.
- How long is the course?
- The Mini MBA in Marketing course runs for ten weeks before the exam is released. You’ll then have two weeks to submit your exam and we’ll take three weeks to mark it before giving you your grades and feedback. The September cohort will be able to access the programme until 31 December 2023.
- Is the course accredited?
- Our Mini MBA in Marketing is accredited by the Continuous Professional Development Standards Office.
- How will I access the course?
- You’ll need to be registered to the site to access our elearning platform – and if you’ve not done that yet, you can register here. Once the course begins, you’ll be able to log in from the main Mini MBA page.
- How much is the course and how do I book?
- Our booking page can tell you all the prices for individuals or groups of 4 or less. For any bigger groups, or bespoke bookings drop us an email at training@marketingweek.com
- How many CPD credits does the course offer?
- 36 sweet credits are available for completing this course.
- How will I watch the video lectures?
- All you need is an internet connection (ideally a reliable one). The Mini MBA in Marketing is easy to access from your office, on the go (via tablet or mobile) or from home.
- You can download Harvard Business Review, Marketing Week and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those ones.
- How long will it take to complete the course?
- We recommend spending at least two hours per module to watch the videos and complete the readings – and of course you’ll have two weeks to submit your exam.
- Your exam submission is graded from A to D and you’ll get a feedback session where you can discuss the answers at the end of the programme.
- How will I collect my CPD certification?
- Once your exam has been graded, you can log in to the elearning platform, view your grade (shout ‘hurray’) and download your certificate.
- Your Mini MBA in Marketing certificate will include your grade and CPD credits. If you choose not to take the exam, your certificate with CPD credits will be available to download after the exam results are published.
- When will the on-demand Q&As take place?
- We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 10am GMT.
- When will the next Brand course run?
- The course runs each April and September, with our next programme starting on 19 September 2023.
- How long is the course?
- The Mini MBA in Brand Management course runs for ten weeks before the simulation. You’ll then have two weeks to work in the simulation and your simulation review will be released in the Course Conclusion workshop. The September cohort will be able to access the programme until the 31 December 2023.
- How many CPD credits do I get?
- The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office and you get 36 sweet credits for completing the course.
- How much is the course and how do I book?
- Our booking page can tell you all the prices for individuals or groups of 4 or less. For any bigger groups, or bespoke bookings drop us an email at training@marketingweek.com
- How will I watch the video lectures?
- All you need is an internet connection (ideally a reliable one). The Mini MBA in Brand Management is easy to access from your office, on the go (via tablet or mobile) or from home.
- How long will I have access to the modules?
- The videos will be available on-demand for the duration of the course, so our September 2023 cohort can access all the content until 31 December 2023.
- You can download Harvard Business Review, Marketing Week and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those ones. And, of course, you’ll need internet access to complete the simulation.
- When will the on-demand Q&As take place?
- We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 12pm GMT.
- How does the simulation work?
- The final assessment is a bespoke MBA-Level simulation adapted from the StratX BrandPro simulations used at business schools around the world. You’ll be put in charge of managing your very own brand ‘Moon’ and implement your brand plan in a competitive, simulated market for ‘five years’. Your brand plan and the simulation outcome will be evaluated based on the final share price of the brand you managed.
- How will I collect my CPD certification?
- Once your simulation has been evaluated, you can log in to the elearning platform, view your grade (shout ‘hurray’) and download your certificate.Your Mini MBA in Brand Management certificate will include your grade and CPD credits. If you choose not to take the exam, your certificate with CPD credits will be available to download after the exam results are published.
- How are grades awarded?
- Your grade will be determined by the final share price at the end of the brand simulation, and you’ll receive a letter grade that will be displayed on your certificate.
- When will the next Management course run?
- The course runs each April and September, with our next programme starting on 26 September 2023.
- How long is the course?
- The Mini MBA in Management course runs for ten weeks with the simulation (which will be how you’re graded) running alongside the modules. The September cohort will be able to access the programme until 31 December 2023.
- How many CPD credits do I get?
- The Mini MBA in Management course is accredited by the Continuous Professional Development Standards Office and you get 36 sweet credits for completing the course.
- How much is the course and how do I book?
- Our booking page can tell you all the prices for individuals or groups of 4 or less. For any bigger groups, or bespoke bookings drop us an email at training@marketingweek.com
- How will I watch the video lectures?
- All you need is an internet connection (ideally a reliable one). The Mini MBA in Management is easy to access from your office, on the go (via tablet or mobile) or from home.
- You can download Harvard Business Review, Marketing Week and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those ones. And, of course, you’ll need internet access to complete the simulation.
- How long will I have access to the modules?
- The videos will be available on-demand for the duration of the course. The September 2023 cohort will have access to the course platform until 31 December 2023 and access to the Alumni Network until September 2024.
- When will the on-demand Q&As take place?
- We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 12pm GMT.
- How does the simulation work?
- From week three you’ll start to test what you’ve been learning within a competitive simulated environment used by top business schools around the world. After ‘six years’ operating one of eight car manufacturers in the fictional world of Autopia, your performance in the simulation will ultimately decide your final grade.
- How will I collect my CPD certification?
- Once the course ends, you can log in to the elearning platform, view your grade (shout ‘hurray’) and download your certificate.Your Mini MBA in Management certificate will include your grade and CPD credits – but you can choose to download a certificate without the grade showing.
- Which course is best for my team?
- Mini MBA in Marketing
- Built on the core MBA-level marketing lessons taught at top business schools, this course will help you perfect the crucial core concepts of marketing from research and targeting to pricing and distribution. Find out more →
- Mini MBA in Brand Management
- A slice of second-year MBA study, the Mini MBA in Brand Management takes you deeper into the topic of brand, from diagnosis through to execution and tracking. This is the best next step to becoming a top brand manager. Find out more →
- Mini MBA in Management
- Teaching you what it takes to make it in the boardroom, this course is for marketers with serious ambition about where their career will go next. It’s taught by an all-star line-up of professors from top business schools around the world – with each module delivered by a leading expert in that field. Find out more →
- Is there a particular order?
- Not necessarily. The ideal sequence would be Marketing, then Brand Management for a well-trained team, with our Management course ideal for those who show senior leadership potential.
- How can I customise my team’s training?
- You can work with our training team to customise your experience, from branding the learning journey to adding additional features and even building your very own bespoke programme.
Tailor the teaching with these customisable add-ons:
- Put your stamp on it – customise the Mini MBA platform with your branding.
- Meet Mark – train your team with the man himself, both online or in person, depending on your needs.
- Make it your own – create content, modules and platform features specific to your company, the industry you’re in and the team you’re part of.
- You can work with our training team to customise your experience, from branding the learning journey to adding additional features and even building your very own bespoke programme.
- How do you get the most out of the course?
- By helping you create and maintain a consistent approach to marketing across your business, the Mini MBAs help you quickly get new team members on-board with your way of thinking, while also upskilling your more experienced people.
- Study together.Create internal teams to study and discuss the modules. You can also prepare questions on each module and put them to Mark for him to answer in your interactive Q&As.
- Time it.Set regular meeting times for everyone to go through the videos together. Discuss and challenge what’s being taught and think about how it all could be applied to your business.
- Build a leader board.Celebrate your top learners and encourage a little healthy competition around who’s most on track with their modules. You’ll also receive regular reports on your team’s progress, helping you support your team’s individual journeys.
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- By helping you create and maintain a consistent approach to marketing across your business, the Mini MBAs help you quickly get new team members on-board with your way of thinking, while also upskilling your more experienced people.
- How much does team/bespoke training cost?
- For group bookings we have price tiers based on volume. Drop our training team and email at training@marketingweek.com and they’ll tell you more.
- For bespoke training, we offer different ways to tailor the Mini MBA, from platform branding to live keynote speeches with Mark. Please get in touch with matthew.smith@centaurmedia.com to find out how this could work for you.
- What happens once I’ve booked?
- Once the booking has been successfully completed the following happens:
- First, consultation – book a meeting with our specialist team to assess your training requirements and select the best Mini MBA product to match your company needs.
- Then, enrolment – the team will sit down with your specialist to sort all the paperwork stuff.
- Next, course management – you’ll be introduced to our learning advisor who will take you through the course delivery, schedule and structure.
- Finally, evaluation – your team will be assessed on a weekly basis via progress emails, as well as at the end of the term through written assessment (this bit isn’t mandatory).
- Once the booking has been successfully completed the following happens:
- Is it easy to book small or large teams?
- Yes and yes. All we need is a list of delegate names and their email addresses.
- Can my team start the course anytime?
- Courses begin in either April or September, although the bespoke courses can work around your own timings.
- Can I book delegates from different locations?
- Yes. Oui. Si. Etc.
- What happens if my delegate list changes?
- No problem at all. We’ll work with you to reallocate the place/s or defer them to the next course.