Mark Ritson

three-axioms-brand-strategy-marketing
job_digital_marketing
Damaging brand image is rarely harmful because it matters so little

Damaging brand image is rarely harmful because it matters so little

Read More

Marketers should worry less about their carefully crafted brand image and take more risks because, as brands such as Porsche, Volvo and Ben & Jerry’s show, consumers don’t care about what they stand for.

Funnel
Marketing strategy
bamlanivimab-brand-names