Mark Ritson

August 23, 2024 9:56 am By Mark Ritson

Karl Lagerfeld’s personal legacy isn’t matched by his brand

August 9, 2024 12:38 pm By Mark Ritson

Want a brand fit for the future? Understand its past

July 26, 2024 12:36 pm By Mark Ritson

Liquid Death’s fame shows how badly marketers neglect product

July 18, 2024 9:15 am By Mark Ritson

Brand purpose doesn’t require a commercial excuse

July 4, 2024 9:55 am By Mark Ritson

The era of price-led profit growth is coming to an end

June 14, 2024 12:19 pm By Mark Ritson

Synthetic data is as good as real – next comes synthetic strategy

June 7, 2024 10:10 am By Mark Ritson

The internet will soon need warnings for AI-generated content

April 25, 2024 9:19 am By Mark Ritson

Pre-testing ads is not divisive, it’s a no-brainer

April 5, 2024 3:14 pm By Mark Ritson

Is this applicable to B2B marketing? Please stop asking

March 21, 2024 5:23 pm By Mark Ritson

Only crap marketers mistake stereotypes for segments