Column Latest Column Latest September 15, 2023 11:08 am By Mark Ritson Cadbury’s current ads have something its ‘Gorilla’ lacked – legs Read More
Column Latest Column Latest September 1, 2023 12:28 pm By Mark Ritson The value of differentiation will only increase as more brands follow the AI herd Read More
Column Column August 23, 2023 10:16 am By Mark Ritson Brand diagnosis is the brand manager’s first job, so prioritise it Read More
Column Latest Column Latest August 11, 2023 10:52 am By Mark Ritson ‘Range inflation’ is a sign Tesla has lost sight of its customers Read More
Column Latest Column Latest August 4, 2023 10:06 am By Mark Ritson 12 reasons why Twitter’s rebrand to X is a mistake Read More
Event Latest Webinar Event Latest Webinar By Mark Ritson The Mini MBA in Management: Webinar and Q&A with Mark Ritson & Helen Edwards. Read More
Column Column July 7, 2023 10:34 am By Mark Ritson Dismissing DTC is just as dumb as dismissing retail Read More
Column Latest Column Latest June 30, 2023 9:39 am By Mark Ritson Eight out of 10 millennials know demographics are horseshit Read More
Column Latest Column Latest June 23, 2023 10:29 am By Mark Ritson Marketers need to put creativity back in its place Read More
