10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.
Brand Management
Ritson’s Rules to Branding in 2024
Back in December, Mark Ritson shared his Top 10 Marketing Moments of 2023. In that included key lessons for marketers and brand managers to adopt when it comes to building and protecting their brand. Thankfully for you, we have pulled these lessons into one, handy guide.
Whilst managing a brand isn’t always plain sailing and there are many factors that are out of your control, learning what brand management practices to invest in, or avoid, will help you build a strong brand and increase salience.
In this guide you will learn:
Our courses
An introduction to the courses.
Course features
The Mini MBA courses provide the skills you need to stand out as a Marketer.
10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.
Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.
MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.
Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.
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