Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni agree
Course overview
Become the best marketer you can be.
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.
Join them with a full-year subscription to the Mini MBA Alumni Network included. Receive continued access to all of the course videos, readings and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.
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Course features
The skills you need to stand out.
10 on-demand lessons covering core modules
Q & A sessions with Mark Ritson
Access to the Mini MBA Alumni Network
MBA standard end of term assessment
Our modules
Complete the Mini MBA in Marketing in 10 game-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
Module 1
Market Orientation
customer focus / business culture / predictive marketing
Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module 3
Segmentation
market mapping /demographics / firmographics / behavioural
Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
Module 6
Objectives
Purchase funnel / The right objectives / Strategic decision making
Module 7
Product
product creation /product assessment / NPS scores
Module 8
Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module 9
Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module 10
Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Marketing
Download the calendar
Check out the detailed schedule of the upcoming course.
I would hugely recommend this course to anyone who is interested in challenging their thinking or developing their marketing knowledge, particularly strategically, and wants to do so in a way that applies the theory to the ‘real world’.
Marketing Manager, UK
Santander
Fantastic course to gain relevant, real world, practical marketing knowledge. The content can immediately be applied in your work as a marketer and/or entrepreneur.
Partnerships Manager, UK
elrow.com
I’ve learned more in 6 months with Mark Ritson than I did 10 years of strategising and planning campaigns in marketing and advertising agencies.
APAC Education Lead, UK
Your Professor
Mark Ritson, a leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
FAQs
Explore our frequently asked questions for anything we might have missed.
- When does the course start?
We run two intakes a year, one in April and one in September. The next course starts on 12 September 2023 and you will have access to the platform until 31 December 2023.
- How does the examination work?
The exam is essay based. You will be given a case study and three weeks to prepare a written response with up to 2000 words. It is primarily based on course video content and additional reading is not necessary but may be helpful.
Is the exam mandatory?
Those not participating in the exam will receive a certificate with their CPD hours rather than an exam grade.
- Does the course cover digital marketing?
While there is not a specific module on the course dedicated to Digital Marketing, Mark does touch on different aspects of this during the core MBA marketing subjects. The Mini MBA is designed to model the traditional content of the top business schools.
- How does the Q&A work?
Students can submit questions at any stage during their study about the latest class and readings. Mark then answers all of these questions during the Q&A session which can also be accessed on demand or as a podcast immediately after it concludes.
Mark will answer most, if not all, of the questions during the session. The Q&A can be accessed on demand afterwards.
- What are the time requirements?
Most students take around 2-3 hours per week to complete the Mini MBA in Marketing.
- How many CPD credits do I get?
The Mini MBA in Marketing course is accredited by the Continuous Professional Development Standards Office and you get 36 credits for completing the course.
- How much is the course and how do I book?
To find out pricing for individuals or groups of 4 or less, visit the booking page.
For larger groups or bespoke bookings please email our training advisors at training@marketingweek.com
- How will I access the course?
You’ll need to be registered to the site to access our elearning platform. If you haven’t done so already, you can register here.
Once the course begins, you’ll be able to login on the main Mini MBA page.
19,000+
alumni have completed the course since its inauguration
in 2016
+73 NPS
Over 90% of our alumni would recommend the course
86
A global learning programme with Alumni from over 86 countries around the world
96%
alumni feel more confident after doing the course
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