Column Latest Column Latest November 17, 2023 1:05 pm By Mark Ritson Effectiveness ignorance has left American marketing lagging behind the rest of the world Read More
Column Column November 6, 2023 2:45 pm By Mark Ritson Badly designed surveys don’t promote sustainability, they harm it Read More
Column Latest Column Latest October 26, 2023 9:51 am By Mark Ritson Synthetic data is suddenly making very real ripples Read More
Column Latest Column Latest October 18, 2023 4:06 pm By Mark Ritson Consumers don’t get tired of ads, only marketers do Read More
Column Latest Column Latest October 13, 2023 1:39 pm By Mark Ritson Dynamic pricing is a marketing masterstroke – if you can sell it Read More
Column Latest Column Latest September 15, 2023 11:08 am By Mark Ritson Cadbury’s current ads have something its ‘Gorilla’ lacked – legs Read More
Column Latest Column Latest September 1, 2023 12:28 pm By Mark Ritson The value of differentiation will only increase as more brands follow the AI herd Read More
Column Column August 23, 2023 10:16 am By Mark Ritson Brand diagnosis is the brand manager’s first job, so prioritise it Read More
Column Latest Column Latest August 11, 2023 10:52 am By Mark Ritson ‘Range inflation’ is a sign Tesla has lost sight of its customers Read More
Column Latest Column Latest August 4, 2023 10:06 am By Mark Ritson 12 reasons why Twitter’s rebrand to X is a mistake Read More
