Column Latest Column Latest July 26, 2024 12:36 pm By Mark Ritson Liquid Death’s fame shows how badly marketers neglect product Read More
Column Latest Column Latest July 18, 2024 9:15 am By Mark Ritson Brand purpose doesn’t require a commercial excuse Read More
Column Latest Column Latest June 14, 2024 12:19 pm By Mark Ritson Synthetic data is as good as real – next comes synthetic strategy Read More
Column Latest Column Latest June 7, 2024 10:10 am By Mark Ritson The internet will soon need warnings for AI-generated content Read More
Column Column April 25, 2024 9:19 am By Mark Ritson Pre-testing ads is not divisive, it’s a no-brainer Read More
Column Column April 8, 2024 8:12 am By Mini MBA 5 Reasons why investing in marketing team training matters Read More
Column Column April 5, 2024 3:14 pm By Mark Ritson Is this applicable to B2B marketing? Please stop asking Read More
Column Column March 21, 2024 5:23 pm By Mark Ritson Only crap marketers mistake stereotypes for segments Read More
Column Column March 21, 2024 4:35 pm By Mark Ritson Ethnography beats focus groups hands-down, but they still serve a purpose Read More
Column Latest Column Latest March 15, 2024 11:44 am By Mark Ritson Google must adapt to a world where search engines are legacy technology Read More
