Column Latest Column Latest September 23, 2022 3:30 pm By Mark Ritson Look at your brand from the customer’s perspective, not the other way round Read More
Column Latest Column Latest August 19, 2022 12:19 pm By Mark Ritson Crown Paints’ ‘Hannah and Dave’ ad may be sexist, but it’s also salient Read More
Column Latest Column Latest August 19, 2022 12:08 pm By Mark Ritson You can’t beat TikTok by becoming its clone Read More
Column Latest Column Latest August 10, 2022 8:44 am By Mark Ritson New media platforms shouldn’t play by old media rules Read More
Column Latest Column Latest July 14, 2022 8:03 am By Mark Ritson Do you have a strategy worthy of a brief? These three questions will tell you Read More
Column Column July 6, 2022 12:25 pm By Mark Ritson It may be tainted, but don’t underestimate the power of brand love Read More
Column Column June 29, 2022 11:10 am By Mark Ritson Can you achieve long and short at the same time? Usually, no Read More
Column Column June 17, 2022 9:36 am By Mark Ritson Transforming logos for Pride has lost brand impact and become ‘rainbow-washing’ Read More
Column Column May 16, 2022 11:53 am By Mark Ritson If you don’t invest 5% of your budget in research, you don’t know what you’re doing Read More
Column Column May 9, 2022 3:29 pm By Mark Ritson Accenture Song is not a great rebrand, but it could be so much worse Read More
