Column Latest Column Latest May 16, 2022 11:53 am By Mark Ritson If you don’t invest 5% of your budget in research, you don’t know what you’re doing Read More
Column Latest Column Latest May 9, 2022 3:29 pm By Mark Ritson Accenture Song is not a great rebrand, but it could be so much worse Read More
Column Latest Column Latest April 22, 2022 12:47 pm By Mark Ritson P&O is the rare reputation crisis that really does matter Read More
Column Column April 20, 2022 11:44 am By Mark Ritson Brands staying in Russia are making a statement of support for Putin Read More
Column Latest Column Latest March 24, 2022 1:48 pm By Mark Ritson Welcome to the new normal, it’s the same as the old one Read More
Column Column March 8, 2022 1:30 pm By Mark Ritson Ritson’s top 10 quotes from marketers who aren’t ‘dead white men’ Read More
Column Latest Column Latest March 3, 2022 1:40 pm By Mark Ritson At times of war marketing is rendered superficial and ridiculous Read More
Column Latest Column Latest February 24, 2022 11:32 am By Mark Ritson Brand might slyly alter human truth: How brand image changes perceptions of reality Read More
Column Column February 17, 2022 10:32 am By Mark Ritson An ethnography of pricing: How and why marketers should put up prices Read More
Column Column February 4, 2022 3:03 pm By Mark Ritson Musicians like Neil Young lack the market power to force Spotify’s hand over Joe Rogan Read More
