About Helen

Helen is a leading consultant on brand positioning and brand strategy. She has an MBA from London Business School, a PhD in Marketing and acts as an Adjunct Associate Professor teaching the MBA Brand Management elective and for executive education.

On top of all that she’s (deep breath) an award-winning business columnist for Marketing Week, sits on the UK Effie council, was a keynote speaker at the 2021 Festival of Marketing and a judge for the Marketing Week Top 100.

She’s also written an excellent book called ‘Creating Passion Brands: How to build emotional connection with customers’ and contributed chapters to both ‘The Definitive Book of Branding’ and ‘Eat your greens: Fact-based thinking to improve your brand’s health’.

She has over 20 years’ experience as a practitioner and her clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella. And now, alongside nine other remarkable business professors from all over the world, Helen is going to be sharing her experience and expertise to help you start your own management adventure.