The Essential Guide to Objective Setting

Whilst setting objectives may seem obvious to some, many marketing teams fail to have clear, agreed, and SMART objectives in their marketing plan. These objectives can mean the difference between a successful and unsuccessful year.

Getting them right will help you communicate your success to the wider organisation (and boss), and keep your marketing team focussed on what they need to achieve.

We have used Mark’s teachings from the Mini MBA in Marketing to provide a handy, step-by-step guide to setting effective marketing objectives – you can thank us later!

You will learn:

Why a custom purchase funnel is important and how to build one.
How to use your customer data to choose your objectives.
What a SMART marketing objective looks like.

Download our guide today:

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10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

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