Mini MBA in Brand Management
Build better brands and boost your career
“As addictive as Netflix during Lockdown…”
Course overview
Bigger brand brains begin here.
Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.
The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.
You’ll also gain a full-year subscription to the Mini MBA Alumni Network included. Receive continued access to all of the course videos, readings and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.
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Course features
The skills you need to stand out.
10 on-demand lessons covering core modules
Q&A sessions with Mark Ritson
Access to the Mini MBA Alumni Network
Mini MBA certificate and 36 CPD credits
Our modules
Complete the Mini MBA in Brand Management in 10 eye-opening modules.
Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
Module 01
The What & Why of Brand
the concept of brand / brand equity / brand salience
Module 02
Brand Management
brand management / brand planning / brand building
Module 03
Brand Diagnosis
brand heritage / founders / brand research
Module 04
Targeting
target marketing / mass marketing / two-speed planning / the long and the short
Module 05
Brand Positioning
relative differentiation / positioning statements / articulation
Module 06
Brand Codes
distinctiveness / salience / codifying / brand execution
Module 07
Brand Objectives
funnel building / strategic goals / brand strategy
Module 08
Brand Architecture
brand portfolios / consolidation / diversification
Module 09
Tactical Execution
from strategy to execution / disruptive consistency / codification / exemplars
Module 10
Budgeting & Brand Tracking
setting the branding budget / zero-based budgets / brand health
Brand Management
Download the calendar
Check out the detailed schedule of the upcoming instalments.
I genuinely challenge you to find a more credible, engaging and rewarding brand management course available anywhere.
Global Brand Manager, Japan
Toyota – Lexus International
The best training you would ever get in brand management. No bullshit, real case studies and the confidence to be an excellent brand manager.
Senior Campaigns Manager, UK
Rail Delivery Group
Top performers all need to undertake lifelong learning and this course represents world class education for anyone in a commercial role.
Director Strategic Partnerships, Singapore
Hilton
Your Professor
Mark Ritson, a leading authority on marketing and brand
Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.
Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.
FAQs
Explore our frequently asked questions for anything we might have missed.
- When does the course start?
The course runs twice a year, in April and in September.
The next intake starts on 25 April 2023.
- How long is the course?
Mini MBA in Brand Management course runs for 10 weeks. You will then have 2 weeks to work in the simulation.
The April cohort will have access to the programme until the 31 July 2023.
- How many CPD credits do I get?
The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office and you get 36 credits for completing the course.
- How intensive is the course?
The Mini MBA in Brand Management is delivered entirely online and all course materials are available on-demand as the modules are released. The course is designed for people with busy schedules who want to dive in and out of their studies at whatever time suits them.
Estimated time per week:
Most students take around 3-4 hours per week to complete the course.
- How does the final exam work?
You’ll be put in charge of managing your very own brand ‘Moon’. First you will need to build a two speed brand plan, week by week, by applying the lessons from the course in a applied and engaging way. Then you execute your brand plan over five years in a competitive, simulated market. You have two weeks to run your brand through the simulation and discover your final performance.
Your brand plan and the simulation outcome are evaluated based on the final share price of the brand you managed.
- How much is the course and how do I book?
To find out pricing for individuals or groups of 4 or less, visit the booking page.
For larger groups or bespoke bookings please email our training advisors at training@marketingweek.com
- How does the Q&A work?
Students can submit questions at any stage during their study about the latest class and readings. Mark then answers all of these questions during the Q&A session which can also be accessed on demand or as a podcast immediately after it concludes.
- How will I access the course?
You’ll need to be registered to the site to access our elearning platform. If you haven’t done so already, you can register here.
Once the course begins, you’ll be able to login on the main Mini MBA page.
4,000+
Alumni have completed the course since its inauguration
in 2019
+79 NPS
Over 90% of our alumni would recommend the course
59
A global learning programme with Alumni from 59 countries
99%
Alumni feel more confident after doing the Brand Management course
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