Develop marketing capability

Empower your organisations’ marketing functions, teams and strategy against a set of proven, MBA-level principles.

Quickly fill skills gaps

Build consistent MBA-level knowledge shared across your workforce, upskill your teams and fast track new-starters.

Maximise and retain talent

Invest in the most valuable part of your business, your people and track ROI on their learning.

Learning without limits

Deliver consistent online learning across multiple teams and territories, designed to minimise disruption and maximise talent.

Overview

Individually, the Mini MBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language.

It’s about creating a marketing culture, a common process and a common understanding that resonates among your teams, a culture that is theirs and a culture they can be proud of. Marketing is simple at its core, but the many approaches, methodologies and languages often cause a disconnect between teams and organisations. Understand not just how to do marketing properly, but why.

The Mini MBA seeks to unite teams through a shared ideology – a well-trodden path of marketing and brand management that ensures an effective, top-to-bottom approach.

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You’ll come away with a ‘Marketing Foundation’ like you’ve never known before! It’s laid out to perfection in a fun and interactive manner, that cements every step of the process.

Sales & Marketing Planning Manager

BBC Studios

Learning should be challenging, but fun and engaging. The Mini MBA does this in spades – anything that can inspire me to watch it after 14 hrs of back to back soul destroying MS teams calls must be good!

Global Product Strategy Manager

Cytiva

You must do it! It’s better than a marketing degree that is theory based, this gives you skills you can apply to work daily.

Sales Director

News Corp

The course leaves you feeling inspired to be a better marketer; leaves you better equipped with practical tools to allow you to go forward and make a difference in your role.

Marketing Manager

Aviva

Branding

Make the Mini MBA your own. Customise your learning journey to bring the Mini MBA in-line with your wider training options. From weekly emails and custom reports to rebranding the entire online learning portal.

Bolt-ons

Don’t settle for 99% perfect. If the Mini MBA could be 1% more relevant to your business, tell us. Work with our training team to add additional features, content or facetime with Mark until it’s the perfect fit.

Bespoke

Take your training to the next level. Work with Mark and his team to build a custom intake of the Mini MBA. Add or create content specific to your business or tailor it to support internal training requirements.

Your team is in good hands

Mini MBA consultants are here to help guide you and your team through the learning journey. Starting with completing your booking, they will walk you through student orientation and enrolment and make sure that your team are happy and able to access the platform.

Once up and running, delivery team will also liaise with you on student progress, manage any student queries during the course and communicate deadlines and key dates throughout the program.

They’ve done this many times before and are always on hand to answer any questions you may have.

Meet the team

Matt Smith
Global Client Director
matthew.smith@xeim.com
+44 (0) 20 7970 4845

Jon Lancaster
Corporate Learning & Development Manager
jon.lancaster@xeim.com
+44 (0) 20 7970 4135

Jon Clarke
Corporate Learning & Development Manager
jon.clarke@xeim.com
+44 (0) 20 7970 4467

Your delivery team

Our Delivery team is here to ensure your team gets the most out of their Mini MBA learning journey. They understand and address the unique needs of every student, actively listen to students’ needs and promptly resolve any queries the learners might have.

Whether it’s a course related question, platform enquiry or technical support, the delivery team is here to guide and support you and your team.

Meet the team

Glen Harber
Online Learning Manager
glen.harber@xeim.com
+44 (0) 20 7970 4444

Junaid Rehman
Online Learning Executive
junaid.rehman@xeim.com
+44 (0) 20 7970 4444

Training Consultants Delivery Team

Which course is best for my team?
- Mini MBA in Marketing
  
  Built on the core MBA-level marketing lessons taught at top business schools, this course will help you perfect the crucial core concepts of marketing from research and targeting to pricing and distribution.
  
  Find out more →
  
  Mini MBA in Brand Management
  
  A slice of second-year MBA study, the Mini MBA in Brand Management takes you deeper into the topic of brand from diagnosis through to execution and tracking. This is the best next step to becoming a top brand manager.
  
  Find out more →
  
  Mini MBA in Management
  
  Making leaders out of marketers, learn what it takes to make it in the boardroom too. Ten internationally renowned professors from some of the world’s leading business schools will take you through the fundamentals of successful management.
  
  Find out more →
Is there a particular order?
- Not necessarily.
  
  The ideal sequence would be Marketing, then Brand Management for a well-trained team, with our Management course ideal for those who show senior leadership potential.
How can I customise my teams' training?
- Work with our training team to customise your program, from branding the learning journey to adding additional features and even building your very own bespoke program. Tailor your experience with the following ad-ons to make it just perfect:
  1. Put your stamp on it – customise the Mini MBA platform with your branding.
  2. Meet Mark – train your team by the man himself, both online or in person, depending on your needs.
  3. Make it your own – create content, modules and platform features specific to your company requirements, the industry you’re in and the team you’re part of.
How to get the most out of the course?
- By preserving a consistent business-wide approach to marketing, the Mini MBA provides a way to onboard new team members and upskill established ones to ensure everyone has the same fundamental knowledge.
  - Study together – create internal teams to study and discuss the modules. Prepare questions on each module and ask Mark directly in the course live (you will be invited by the course training team to put forward question to Mark to be answered within the interactive online Q&As).
  - Time it – diarise regular meetings within your group to collectively go through the videos. Discuss and challenge the learnings within a safe environment; place the learnings into your own business.
  - Build a leader board – praise your top learners and launch an internal competition on who is on track with the modules. A bit of healthy competition has never hurt anyone.
  - Monitor performance – receive regular reports on your team’s progress. Keep track of individual’s activity and module progression.
How much does a team/bespoke training cost?
- For group bookings we have price tiers based on volume, please get in touch with our training advisors at training@marketingweek.com for more information.
  
  For bespoke training, we offer different ways of how to tailor the Mini MBA to your unique business needs, from platform branding to live keynote speeches with Mark. Please get in touch with matthew.smith@xeim.com for further information.

What happens once I've booked?
- Once the booking has been successfully completed the following happens:
  1. Consultation – book a meeting with our specialist team to assess your training requirements and select the best Mini MBA product to match your company needs.
  2. Enrolment – all the ‘boring stuff’ that needs to be done, the team will sit down with your specialist to get the needed paperwork over to you.
  3. Course Management – you will be introduced to our learning advisor to take you through the course delivery, schedule and structure.
  4. Evaluation – your team will be assessed on a weekly basis via progress emails as well as at the end of the term through a non-mandatory written assessment alongside with a course certificate.
Is it easy to book small or large teams?
- Yes, all we need is a list of delegate names and their email addresses.
Can my team start the course anytime?
- Courses commence in either April or September. Bespoke courses work around your requirements.
Can I book delegates from different locations?
- Yes, we do this often for national and global companies.
What happens if my delegate list changes?
- Not to worry at all. We will work with you to reallocate the place/s or defer to the next course.

Invest and empower your people towards sustained business growth and excellence.

10,000+

+77 NPS

95%

93%

Develop marketing capability

Quickly fill skills gaps

Maximise and retain talent

Learning without limits

Download Brochure

Branding

Bolt-ons

Bespoke

Your team is in good hands

Meet the team

Your delivery team

Meet the team

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