Yakult expressed how they realised that they needed to share a common language across the marketing teams in Europe in order to perform their jobs better and how the Mini MBA helped them to do just that.
“It gave the platform for us to come together, implement the insights that we have gathered and speak about marketing as a driver for business strategy,” they said.
Yakult is a big global brand that has been established for 85 years, specialising in bacteria science, gut health and healthcare in general. Over 40 million people consume their product everyday.