Mini MBA in Brand Management
funnel building / strategic goals / brand strategy
How do you build a proper sales funnel? How do you work out which stage in that funnel to focus on and how do you establish the correct objectives for the coming brand plan? These are key challenges that otherwise talented marketers so often get wrong.
This module explains everything in minute detail and allows you to come out of it with clear, concise and succinctly written brand objectives to guide the future tactical execution of your brand management approach.