Mini MBA in Brand Management
Module 02

Brand Management

brand management / brand planning / brand building

Learn to differentiate those raw materials of brand from the skill of brand management. How should a marketer manage a brand to ensure brand strength is both created and protected?

We look at the invention of modern brand management and the main responsibilities associated with being a world class brand manager, as well as looking at a fully realised brand plan and introducing the templates that will be used throughout the course and in the final simulation.