Mini MBA in Brand Management
Module 05

Brand Positioning

relative differentiation / positioning statements / articulation

It’s a pivotal moment for any brand manager to work out what is the positioning of their brand. Most brand positioning work is over complicated and simply isn’t good enough.

This module guides you how can you define brand in a simple, concise way which will lead to genuine differentiation and impact the market. Learn from Mark’s huge experience working for several billion-dollar brands on their positioning and understand an advanced method to do positioning unlike any other.