Mini MBA in Brand Management
Module 09

Tactical Execution

from strategy to execution / disruptive consistency / codification / exemplars

Tactics are often the new shiny things that make marketers blind to the correct path. Literally anything can be a tactic for building and deliver brand growth.

This module shares some of Mark’s favourite tactical executions from the past and demonstrates how good diagnosis has led to clear a brand strategy that creates a foundation for driving exceptional tactical execution.