Taking Your Marketing Team To The Next Level

Taking Your Marketing Team To The Next Level

In this applied session, Mark Ritson and Matt Smith from the Mini MBA in Marketing look at how our courses are transforming marketing competency for some of the worlds biggest and best companies. Mark shared the content of the course and examined how a virtual training program that is 100% online is proving to be superior to one in a physical setting. We also interviewed Theo Van Uffelen, the CMO of Yakult, Nici Henningsen, People and Culture Director of Clemenger Group and Craig Hazledine, Global Head of Marketing Operations of Cytiva who explored how the process worked for them and their marketers.