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Teams course format


We talk constantly about optimisation – from data to automation, mobile to social – the list goes on. But what about people? Those who do, who think, who talk to clients and who implement campaigns. Think of this as an opportunity to optimise your most important resource.

  •   12 on-demand lessons covering the core MBA marketing modules
  •   Weekly interactive Q&A sessions with Mark Ritson
  •   Access to HBR and Marketing Week case studies
  •   MBA standard end-of-term assessment
  •   Flexible learning
  •   Mini MBA certificate and 28 CPD credits
  • A great framework to ensure you are targeting your marketing budget in the right way to achieve results cost effectively.
    • Marketing Manager, Westpac
  • It’s a complete course that comprises years of marketing experience into a simple set of steps and modules you can digest.
    • General Manager, Mexico Duracell
  • Do it. Mark Ritson is entertaining, informative and delivers the knowledge you don’t yet know that you need.
    • Head of Brand Marketing & Campaigns, Royal Opera House
  • I think the key reason we did it together was really around being able to brainstorm afterwards, look at how we adapt some of those principles into our own work and really begin to embrace those strategies and put them in place. 
    • Marketing LEader, Flight Centre

Teams case study

Teams bespoke package

Westpac Marketing One

Westpac approached us having identified a need for a company-wide training program instilling the value of their marketing-led approach to business. Building on the foundations of the hugely successful public version of the Mini MBA, we crafted a bespoke learning program covering their key learning objectives and providing a standardised approach to marketing and product across the business.

Through bespoke content creation, live Q&A sessions and interdepartmental group projects focusing on their key business objectives, we delivered MBA standard learning and company-wide brand consultancy to over 600 Westpac employees around the world.


Teams get in touch

Get in touch

For any questions about the Marketing Week Mini MBA in Marketing, get in touch with our dedicated training team, using the form below.