Overview
Individually, the Mini MBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language.
It’s about creating a marketing culture, a common process and a common understanding that resonates among your teams, a culture that is theirs and a culture they can be proud of. Marketing is simple at its core, but the many approaches, methodologies and languages often cause a disconnect between teams and organisations. Understand not just how to do marketing properly, but why.
The Mini MBA seeks to unite teams through a shared ideology – a well-trodden path of marketing and brand management that ensures an effective, top-to-bottom approach.
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Empower your business to deliver superior customer value through a holistic, customer-centred approach to marketing.
Build consistent, MBA-level knowledge across your workforce, quickly fill skills gaps, fast track new-starters and invest in your people.
Deliver consistent online learning across multiple teams and territories, designed to minimise disruption and maximise talent.
Courses
Find the Mini MBA that fits your training needs.
You’ll come away with a ‘Marketing Foundation’ like you’ve never known before! It’s laid out to perfection in a fun and interactive manner, that cements every step of the process.
Sales & Marketing Planning Manager
BBC Studios
Learning should be challenging, but fun and engaging. The Mini MBA does this in spades – anything that can inspire me to watch it after 14 hrs of back to back soul destroying MS teams calls must be good!
Global Product Strategy Manager
Cytiva
You must do it! It’s better than a marketing degree that is theory based, this gives you skills you can apply to work daily.
Sales Director
News Corp
The course leaves you feeling inspired to be a better marketer; leaves you better equipped with practical tools to allow you to go forward and make a difference in your role.
Marketing Manager
Aviva
Customise
Make the Mini MBA part of your company development program.
Work with our training team to customise your program, from branding the learning journey to adding additional features and even building your very own bespoke program. Tailor your experience with the following ad-ons to make it just perfect:
Make the Mini MBA your own. Customise your learning journey to bring the Mini MBA in-line with your wider training options. From weekly emails and custom reports to rebranding the entire online learning portal.
Don’t settle for 99% perfect. If the Mini MBA could be 1% more relevant to your business, tell us. Work with our training team to add additional features, content or facetime with Mark until it’s the perfect fit.
Take your training to the next level. Work with Mark and his team to build a custom intake of the Mini MBA. Add or create content specific to your business or tailor it to support internal training requirements.
Book now
Start planning your next training program with the Mini MBA team
Whether you want to discuss your options, pricing or explore your learning objectives, speak to a member of our experienced team to find out your best way forward. We aim to get back to you immediately but it could take up to 12 hours in certain regions.
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FAQs
Explore our frequently asked questions for anything we might have missed.
Mini MBA in Marketing
Built on the core MBA-level marketing lessons taught at top business schools, this course will help you perfect the crucial core concepts of marketing from research and targeting to pricing and distribution.
Mini MBA in Brand Management
A slice of second-year MBA study, the Mini MBA in Brand Management takes you deeper into the topic of brand from diagnosis through to execution and tracking. This is the best next step to becoming a top brand manager.
Not necessarily.
There are several dozen students who have done the brand course first and then the marketing one second. It can be done in this way and still work well, but the ideal sequence would be marketing then brand for a well trained team.
Work with our training team to customise your program, from branding the learning journey to adding additional features and even building your very own bespoke program. Tailor your experience with the following ad-ons to make it just perfect:
By preserving a consistent business-wide approach to marketing, the Mini MBA provides a way to onboard new team members and upskill established ones to ensure everyone has the same fundamental knowledge.
For group bookings we have price tiers based on volume, please get in touch with our training advisors at training@marketingweek.com for more information.
For bespoke training, we offer different ways of how to tailor the Mini MBA to your unique business needs, from platform branding to live keynote speeches with Mark. Please get in touch with matthew.smith@centaurmedia.com for further information.
Once the booking has been successfully completed the following happens:
Yes, all we need is a list of delegate names and their email addresses.
Courses commence in either April or September. Bespoke courses work around your requirements.
Yes, we do this often for national and global companies.
Not to worry at all. We will work with you to reallocate the place/s or defer to the next course.
Marketing and business professionals have taken either Mini MBA course to date
over 90% of our alumni would recommend the course to friends or colleagues
The Mini MBA boasts alumni from over 86 countries worldwide
of alumni feel more confident, inspired and effective as a result of taking the course
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