Social 6 – Optimising marketing investment

I really appreciate the sentiment of what Pedigree are doing but the creative sucks.

The reason people should get a shelter dog is because otherwise it will quite probably be killed. Not “put down” or any other euphemism. Killed. Even though it is perfectly healthy. When you talk to the Vets that do this work they tell you how heartbreaking it is because the dog to be killed wags its tail madly at the sudden arrival of some company. And then the vet kills it.