Social 3 – LinkedIn Elon Musk

We seem to be overwhelmed in marketing with people who think “it’s not the best product that wins, it’s the best marketed product”. And when they say “marketed” most of them mean advertised and packaged and promoted.

That’s not true. It’s actually completely untrue. There are only two undisputed tactical facts. First, that there are only 4 essential / eternal Ps. Second,
Product is almost always the most important of those Ps.