FAQ – Brand Management

  • When does the course start?
    • We run two intakes of the Mini MBA in Brand Management each year:
    • April 2021
    • The April intake begins on the 20 April 2020
    • September 2021
    • The September intake begins on the 20 April 2020
    • View all available dates and book here →
  • How does the simulation work?
    • The brand management simulation is a bespoke MBA-Level simulation adapted from the StratX BrandPro simulations used at business schools around the world.
    • You’ll have two weeks to use the learnings from the course modules and your brand plan to execute the running of brand over a fictional 3-year period. The share price of your brand at the end of this period becomes your final grade on the course.
    • Is the simulation mandatory?
    • We would highly recommend you take part, but those not participating will still receive a certificate with their CPD hours rather than an exam grade.
  • How long is the course?
    • The main body of the course is 10 weeks long, with an extra 2 weeks to take the simulation.
    • For those joining the April course, you will have access to all course material until 6 August. For those on the September course, your access will end on 31 December.
    • Download the course calendar here →
  • How intensive is the course?
    • The Mini MBA in Brand Management is delivered entirely online and all course materials are available on-demand as the modules are released. The course is designed for people with busy schedules who want to dive in and out of their studies at whatever time suits them.
    • Estimated time per week:
    • – Most students take around 2-3 hours per week to complete the course
  • How intensive is the course?
    • The Mini MBA in Brand Management is delivered entirely online and all course materials are available on-demand as the modules are released. The course is designed for people with busy schedules who want to dive in and out of their studies at whatever time suits them.
    • Estimated time per week:
    • – Most students take around 2-3 hours per week to complete the course
  • How are grades allocated?
    • Your grade will be determined by the final share price at the end of the brand simulation. Those participating in the Simulator will receive a letter grade which will be displayed on their certificate.