Brand Management FAQs

  • When will the next Brand course run?
    • The Spring programme begins on 5 April 2022.
  • How long is the course?
    • The Mini MBA in Brand Management course runs for ten weeks before the simulation. You will then have two weeks to work in the simulation. And then the simulation review will be released in the Course Conclusion workshop.The September cohort will have access to the programme until the 8th July 2022.
  • How many CPD credits do I get?
    • The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office and you get 36 credits for completing the course.
  • How much is the course and how do I book?
  • How will I watch the video lectures?
    • Anywhere with internet access! The Mini MBA in Brand Management has been designed to be easily accessed in the office, on the go (via tablet or mobile) or from the comfort of your home.
  • How long will I have access to the modules?
    • The videos will be available on-demand for the duration of the course. The April 2022 cohort will have access to the content until the 8th of July 2022.Harvard Business Review, Marketing Week and readings from other sources can be downloaded from the elarning platform and read offline. Sometimes we will provide an interactive reading or video, which will require internet access.
  • When will the interactive Q&As take place?
    • We will share the date and time ahead of the start of the programme, but usually the interactive Q&As happen every other Friday at 12pm GMT.
  • How does the simulation work?
    • The final exam is a bespoke MBA-Level simulation adapted from the StratX BrandPro simulations used at business schools around the world.You’ll be put in charge of managing your very own brand ‘Moon’ and putting your brand plan through its paces in a competitive, simulated market for five years. You will have two weeks to submit your exam via the learning platform.Your brand plan and the simulation outcome will be evaluated based on the final share price of the brand you managed.
  • How will I collect my CPD certification?
    • Once your exam has been graded, you will be able to log in to the elearning platform, view your grade and download your certificate. Your Mini MBA in Brand Management certification will include your grade and CPD credits. If you choose not to take the exam, your certificate with CPD credits will be available to download once exam results have been published.
  • How are grades allocated?
    • Your grade will be determined by the final share price at the end of the brand simulation. Those participating in the Simulator will receive a letter grade that will be displayed on their certificate.