The traditional concepts of Strategy and Marketing have gone through a dramatic evolution. Luckily for us Professor Roger Martin has a whole module devoted to explaining why the old model of two separate departments is a thing of the past.

Following a typically entertaining journey, Roger will guide you through everything from Alexander the Great to a 1980s Procter & Gamble’s chewy chocolate-chip cookie launch – explaining as he goes the importance of the three C’s (Customer, Company and Competition) if you want to get marketing AND strategy to work for your business.

You’ll learn more about some iconic strategic frameworks such as the growth share matrix and the experience curve pillars, and you’ll discover how to succeed in an environment where marketing and strategy converge. By the way, keep your eyes and ears open for a special guest contribution from the Dean of the course, Professor Mark Ritson.