Mini MBA in Marketing
Module 3


market mapping /demographics / firmographics / behavioural

All of your customers are different. This poses an important question. Do you treat the whole market the same or try and give individual customers exactly what they want?

Truth is, only selecting one won’t set the marketing world alight.

Learn how to pattern the market based on our insights from Module 2 and define the distinct groups you do, and equally crucial, do not want to target.