Module 3


  • Market mapping
  • Demographics
  • Firmographics
  • Behavioural

What is segmentation and why is it so crucial to marketing success? In this session, Mark will walk you through the main approaches to segmentation, while exploring the various available methods and their application.

You will familiarise yourself with a framework for effective segmentation, and analyse successes and failures in real-life industry examples.

  • Module length: 47 mins
  • Readings: 4
  • Study time: 2 hrs