Syllabus

Module 7

Product

  • Product creation
  • Product assessment
  • NPS scores

Here we tackle the first of the 4 Ps of Product. What do we mean by “product” and what are the challenges of having a successful product or service?

This lesson marks the beginning the tactical journey by looking at how products are developed and improved using marketing insight.

  • Module length: 53 mins
  • Readings: 4
  • Study time: 2 hrs