Syllabus

Module 7

Product Development

  • Product diversification
  • NPS
  • Usability testing
  • Co-branding

Here we tackle the first of the 4 Ps, Product Development. What do we mean by “product” and what are the challenges of successful product or service development?

We’ll look at the numerous touchpoints you have with your customer, discuss the value of NPS and product diversification, then finally look at the difficult topic of killing products.

  • Module length: 53 mins
  • Readings: 4
  • Study time: 2 hrs