- Price thermometer
- Four levels of profitability
- Volume vs Value
- Danger of discount
This session explores the role of pricing in driving both external impact and internal profitability. We’ll look at the pricing thermometer (Dollan & Gourville), post-purchase perception and look at how to conduct reliable pricing research.
We’ll also look at how some of the world’s leading brands including Amazon, Ryanair and Coca-Cola tackle their pricing strategy.