Module 8


  • Price settings
  • Using quantitative models to set a price
  • Discounting and price wars

In this module we look at how a price should be calculated, set and then communicated. We look at the eviscerating impact of price promotions and the power of a premium price to drive strong corporate profitability.

  • Module length: 42 mins
  • Readings: 4
  • Study time: 2 hrs