Syllabus

Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11

Module 8

Pricing

Price settings
Using quantitative models to set a price
Discounting and price wars

In this module we look at how a price should be calculated, set and then communicated. We look at the eviscerating impact of price promotions and the power of a premium price to drive strong corporate profitability.