Mini MBA in Marketing
Module 8


Price settings / Using quantitative models to set a price / Discounting and price wars

There are few more important concepts than pricing. Yet it is also staggering how many so-called marketers neglect it.

We can all sell, but doing so at a level that achieves a sustainable profit is an entirely different matter. Learn how price should be calculated, set and then communicated. Understanding the power of price is one of the key lessons of marketing.