Mini MBA in Marketing
Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
This is where we define what our business stands for, what we want it to represent, and what we want it to be for our target segment(s).
We need to think about three things; what do they want, what can we offer, and who and what are our competitors offering. This will help us find the correct position for our products to be successful.