Syllabus

Module 5

Positioning

  • Brand position
  • Articulation
  • Disruptive execution
  • Perceptual maps

This session looks at the key strategic step of positioning. We’ll start by looking at positioning in its many guises and its importance to the marketing process.

We’ll then explore the process of defining, mapping and most importantly, articulating your brand position to the market but also to your agency or organisation.

  • Module length: 53 mins
  • Readings: 6
  • Study time: 2 hrs