Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10

Module 5

Positioning

Brand position
Articulation
Disruptive execution
Perceptual maps

This session looks at the key strategic step of positioning. We’ll start by looking at positioning in its many guises and its importance to the marketing process.

We’ll then explore the process of defining, mapping and most importantly, articulating your brand position to the market but also to your agency or organisation.