Module 6

Marketing Strategy

  • What is strategy?
  • Strategy vs tactics
  • Zero-based budgeting
  • Leadership

A capstone session in which we’ll look back at the key themes and learnings from the first six strategy modules and discuss what is and what isn’t strategy.

We’ll also delve into purchase funnels, zero-based budgeting and SMART objectives. The course focus of this module is to highlight the difference between strategy and tactics and explain how to set up a winning marketing strategy.

  • Module length: 44 mins
  • Readings: 4
  • Study time: 2 hrs