Syllabus

Module 2

Market Research

  • Research design
  • Qualitative methods
  • Quantitative methods
  • Backwards market research

In this class, discover the basis of good market research, the differences between qualitative and quantitative and how to use the data to build a solid foundation for your marketing strategy.

Learn the techniques of primary and secondary research, compare POETS and QUANTS, and define the ideal method mix for your business objectives.

  • Module length: 40 mins
  • Readings: 4
  • Study time: 2 hrs