Syllabus

Market ResearchMarket Research

Module 2

Market Research

Research design
Qualitative methods
Quantitative methods
Backwards market research

In this class, discover the basis of good market research, the differences between qualitative and quantitative and how to use the data to build a solid foundation for your marketing strategy.

Learn the techniques of primary and secondary research, compare POETS and QUANTS, and define the ideal method mix for your business objectives.