Syllabus

Module 1

Market Orientation

  • Customer focus
  • Business culture
  • Predictive marketing

How can you achieve more profitability and sales growth whilst steering away from a sales, product or advertising focused strategy? This lesson examines the breadth of business cultures and the core theoretical concepts of “market orientation”.

We’ll also review extensive literature on how to build a marketing-oriented organisation.

  • Module length: 45 mins
  • Readings: 4
  • Study time: 2 hrs