Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10

Module 1

Market Orientation

Customer focus
Business culture
Predictive marketing

How can you achieve more profitability and sales growth whilst steering away from a sales, product or advertising focused strategy? This lesson examines the breadth of business cultures and the core theoretical concepts of “market orientation”.

We’ll also review extensive literature on how to build a marketing-oriented organisation.