Module 1

Market Orientation

customer focus / business culture / predictive marketing

Getting your head on straight before we even begin is fundamentally important. Start to think from the vantage point of the customer first and not the products, communications, and sales (that come further down the line).

It sounds simple. It’s not. Many well-known companies have failed this first step. Get it right and you throw open the door into the wide world of marketing and start your marketing journey.