Syllabus

Module 10

Integrated Marketing Communication

  • The S curve
  • Profitability matrix
  • Price setting
  • Elasticity

This module reviews the many different tools and approaches to marketing communications as well as exploring integrated methods to planning and the evolution of communication.

We’ll also analyse the digital marketing landscape and define a step-by-step guide to a winning integrated strategy.

  • Module length: 50 mins
  • Readings: 5
  • Study time: 2 hrs