Mini MBA in Marketing

Module 10

Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

Place, the final “P”. How do we get our product from the factory to the customer out in the market?

Understanding the advantages and disadvantages of direct and indirect distribution and their link to the wider business strategy is crucial to business success.

Module 9

Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity

Module length: 1 hr 3 mins

Readings: 4

Study time: 2 hrs

Module 8

Price

Price settings / Using quantitative models to set a price / Discounting and price wars

Module length: 1 hr 27 mins

Readings: 4

Study time: 2 hrs

Module 7

Product

product creation /product assessment / NPS scores

Module length: 1 hr 26 mins

Readings: 4

Study time: 2 hrs

Module 6

Objectives

Purchase funnel / The right objectives / Strategic decision making

Module length: 1 hr

Readings: 5

Study time: 2hrs

Module 5

Positioning

brand position / articulation / disruptive execution / perceptual maps

Module length: 1 hr 18 mins

Readings: 4

Study time: 2 hrs

Module 4

Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria

Module length: 1 hr 7 mins

Readings: 4

Study time: 2 hrs

Module 3

Segmentation

market mapping /demographics / firmographics / behavioural

Module length: 47 mins

Readings: 3

Study time: 2 hrs

Module 2

Market Research

research design / qualitative methods / quantitative methods / backwards market research

Module length: 38 mins

Readings: 3

Study time: 2 hrs

Module 1

Market Orientation

customer focus / business culture / predictive marketing

Module length: 1 hr 21 mins

Readings: 4

Study time: 2 hrs

Distribution

Integrated Marketing Communications

Price

Product

Objectives

Positioning

Targeting

Segmentation

Market Research

Market Orientation

10000+

+76 NPS

86

94%

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