Mini MBA in Marketing
Module 10

Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

Place, the final “P”. How do we get our product from the factory to the customer out in the market?

Understanding the advantages and disadvantages of direct and indirect distribution and their link to the wider business strategy is crucial to business success.

Module length: 59 mins
Readings: 4
Study time: 2 hrs
Module 8

Price

Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 1 hr 27 mins
Readings: 4
Study time: 2 hrs
Module 7

Product

product creation /product assessment / NPS scores
Module length: 1 hr 26 mins
Readings: 4
Study time: 2 hrs
Module 6

Objectives

Purchase funnel / The right objectives / Strategic decision making
Module length: 1 hr
Readings: 5
Study time: 2hrs
Module 5

Positioning

brand position / articulation / disruptive execution / perceptual maps
Module length: 1 hr 18 mins
Readings: 4
Study time: 2 hrs
Module 4

Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 1 hr 7 mins
Readings: 4
Study time: 2 hrs
Module 3

Segmentation

market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 3
Study time: 2 hrs
Module 2

Market Research

research design / qualitative methods / quantitative methods / backwards market research
Module length: 38 mins
Readings: 3
Study time: 2 hrs
Module 1

Market Orientation

customer focus / business culture / predictive marketing
Module length: 1 hr 21 mins
Readings: 4
Study time: 2 hrs

10000+

alumni have completed the course since its inauguration
in 2016

+76 NPS

Over 90% of our alumni would recommend the course

86

A global learning programme with Alumni from over 86 countries around the world

94%

alumni feel more confident after doing the course

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