Module 8


  • Direct and indirect
  • Channel conflict
  • Retail price maintenance
  • Omni-channel

This module examines the core challenges of channels and implications of big retail; helping you to understand the pros and cons of direct and indirect distribution, and explores the issue of channel conflict through real-life examples.

We’ll also discuss how to manage the “Rise of retailers” whilst exploiting the opportunity of an omni-channel distribution.

  • Module length: 42 mins
  • Readings: 4
  • Study time: 2 hrs