Syllabus

Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11
Module 12

Module 8

Distribution

Direct and indirect
Channel conflict
Retail price maintenance
Omni-channel

This module examines the core challenges of channels and implications of big retail; helping you to understand the pros and cons of direct and indirect distribution, and explores the issue of channel conflict through real-life examples.

We’ll also discuss how to manage the “Rise of retailers” whilst exploiting the opportunity of an omni-channel distribution.