Module 11


  • Brand equity
  • Brand management
  • Brand health
  • Commodification

This lesson explores the notoriously slippery concept of brand, examining what “brand” really means and outlining the fundamentals of brand definition, from equity and management to brand health and tracking.

We also look at employer branding, financial brand equity and most importantly, why brand is your organisation’s most valuable asset.

  • Module length: 58 mins
  • Readings: 4
  • Time study: 2 hrs