Mini MBA star: Sandrine Stresser
The Mini MBA in Brand Management is a wake up call for everyday thinking, says Britvic’s Sandrine Stresser.
Sandrine Stresser, global marketing controller premium adults at Britvic Soft Drinks
Sandrine Stresser says the best advice she has been given about brand management is that practice is essential – and that you must be prepared to fail.
She was open to doing the Mini MBA in Brand Management as she believed it would play a role in challenging the status quo and delivering a wake-up call to everyday thinking.
“It disrupts the mental model by reviewing the basic principles, adding some great case studies to illustrate and bring to life the concepts,” says Stresser of the course. She enjoyed the fact it drove both objective thinking and practical application, with “a bonus point for teaching us how to approach senior teams and bring other departments to understand the benefit of managing a brand, translated to their own world”.
Stresser picks the targeting module as her favourite part of the course. She says that the creation of a two-speed brand plan was an ‘a-ha!’ moment, allowing a balance of long- and short-term goals rather than living in a world centred on driving immediate results.