Mini MBA Guide to Becoming an Effective Leader

Leadership skills are crucial for marketers who want to progress into senior management roles in their organisation.

Whilst CMOs famously have short tenures, the trusted consultancy on leadership, Spencer Stuart, argues a short tenure should not be viewed as failure, but instead a sign of success and elevation to other roles. “Our research finds that 77 percent of exiting CMOs in the top 100 list go on to “bigger and better” roles, including general management positions and CMO roles at larger companies”.

This guide draws on the knowledge of Jay Conger, one of the worlds top management educators. Jay teaches the skill of leadership in Module 1 of our newest course, the Mini MBA in Management.

You will learn:

The main behaviours of effective leaders
Different leadership styles, when they should and shouldn’t be used.
What skills you need to become an effective leader.

Download our guide today:

First name*
Last name*
Email*
Company*
Hidden
Job Title*
Hidden
Phone*
Company Size*
Country*
Industry*
Seniority*
Department*
Brand Management*
Business Development*
Communications/PR*
Creative*
Customer Service*
Design*
Financial Services*
HR/Learning and Development*
Information Technology*
Innovation and Strategy*
Management and Leadership*
Marketing*
Media*
Product Management*
Supply Chain*
Job Role Other
The Marketing Week Mini MBA is brought to you by Marketing Week, part of Xeim Limited, owned by Centaur Media plc. We would like to send you information about this and other events, products and services from Marketing Week that may be of interest to you, including promotional materials and special offers. If you do NOT want to receive these marketing communications, please email us at preferences@centaurmedia.com. For more information visit our Privacy Policy and Website Terms & Conditions.
Comments
This field is for validation purposes and should be left unchanged.