Master the Holy Trinity of Marketing: a guide on STP

In this guide, we’ve pulled Ritson’s unmatched knowledge together into one handy Segmentation, Targeting & Positioning focused place. Download for articles, marketing models, case studies and more from the Professor himself.

STP is the bedrock of all great marketing strategies. Even if you’ve been in marketing for years, sometimes going back to the core principals of our discipline is just what’s needed to get your strategy back on track.

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10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

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