Mini MBA in Management
Making leaders out of marketers.
“Time to invest in your career progression”
Course overview
Giving marketers the essential skills to make it in the boardroom.
All marketers should (and very often do) reach a point where they walk the line between marketing and business management. This course is designed to help anyone who’s already earned their marketing stripes to learn what it takes to make it in the boardroom too.
Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools will be taking you through the fundamentals of successful management. Each of the ten modules will focus on a key part of an MBA syllabus, from Organisational Behaviour and Finance through to Negotiation and Conscious Capitalism.
Taught by an expert in their field, each of the modules is designed for marketers with serious ambition about where their career will go next, concluding with a global-business simulation that will put everything you’ve learned into practice and determine your final grade.
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Course features
The skills you need to stand out.
10 on-demand modules covering key aspects of a full MBA outside the marketing field
Q&A sessions with Helen Edwards
Access to the Mini MBA Alumni Network
Mini MBA certificate and 36 CPD credits
Our modules
Complete the Mini MBA in Management in 10 transformational modules.
Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools will be taking you through the fundamentals of successful management.
Module 1
Leadership
dynamic leadership / corporate hierarchies / insider strategies
Module 2
Decision Analysis
framing decisions / performance metrics / behavioural tendencies
Module length: 1 hr 35 mins
Readings: 45 mins
Study time: 3 hrs 42 mins
Professor: Yael Grushka-Cockayne
Module 3
Financial Management
language of finance / balance sheet / income statement / cash flow statement / financial ratios
Module 4
Language of Accounting
financial levers / financial goals / planning processes / reporting
Module 5
Strategy
three Cs / growth share matrix / experience curve pillars
Module 6
Innovation
innovation S-curve / market disruptors / strategy
Module 7
Supply Chain
efficiency / frameworks / supply chain dynamics
Module 8
Organisational Behaviour
influence without authority / key methods of influence / corporate ladder
Module 9
Negotiation
game theory / 'the pie' / key insights of negotiations
Module 10
Conscious Capitalism
benefits and limits of capitalism / four key pillars / social change / economic gain
Management
Download the calendar
Check out the detailed schedule of the upcoming course.
We can give you an incredible array of knowledge on some of the core topics that underpin your leadership journey and make you a better marketer too.
Mark Ritson
Your Professor
Helen Edwards, a leading authority on marketing and brand
Helen is a consultant on brand positioning and brand strategy. She has an MBA from London Business School, a PhD in Marketing and acts as an Adjunct Associate Professor teaching the MBA Brand Management elective and for executive education.
On top of all that she’s (deep breath) an award-winning business columnist for Marketing Week, sits on the UK Effie council, was a keynote speaker at the 2021 Festival of Marketing and a judge for the Marketing Week Top 100.
She’s also written an excellent book called ‘Creating Passion Brands: How to build emotional connection withcCustomers’ and contributed chapters to both ‘The Definitive book of branding’ and ‘Eat your greens: Fact-based thinking to improve your brand’s health’.
She has over 20 years’ experience as a practitioner and her clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.
FAQs
Explore our frequently asked questions for anything we might have missed.
- When will the next Management course run?
The course runs each April and September, with our next programme starting on 24 September 2024.
- How long is the course?
The Mini MBA in Management course runs for ten weeks with the simulation (which will be how you’re graded) running alongside the modules. The September cohort will be able to access the programme until 31 December 2024.
- How many CPD credits do I get?
The Mini MBA in Management course is accredited by the Continuous Professional Development Standards Office and you get 36 sweet credits for completing the course.
- How much is the course and how do I book?
Our booking page can tell you all the prices for individuals or groups of four or less. For any bigger groups, or bespoke bookings drop us an email at training@marketingweek.com
- How will I watch the video lectures?
All you need is a reliable internet connection. The Mini MBA in Management is easy to access from your office, on the go via tablet or mobile or from home.
You can download Harvard Business Review, Marketing Week and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those. And, of course, you’ll need internet access to complete the simulation.
- How long will I have access to the modules?
The videos will be available on-demand for the duration of the course. The September 2024 cohort will have access to the course platform until 31 December. After this, learners can access all the course content, plus much more, on our Alumni Network, which they get unlimited access to.
- When will the on-demand Q&As take place?
We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 12pm UK time.
- How does the simulation work?
From week three you’ll start to test what you’ve been learning within a competitive simulated environment used by top business schools around the world. After ‘six years’ operating one of eight car manufacturers in the fictional world of Autopia, your performance in the simulation will ultimately decide your final grade.
441
Alumni have completed the course since its inauguration
in 2023
+27 NPS
Over 80% of our alumni would recommend the course
45
A global learning programme with Alumni from 45 countries
88%
Alumni feel better equipped to become a future business leader after doing the Management course
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