The Mini MBA Guide to Proper Marketing

We’re back with our newest guide, In Praise of Proper Marketing.

If you’ve watched one of Mark’s talks or read one of his Marketing Week articles, you will know he is a conservative when it comes to marketing. Whilst the industry hunts for the latest frameworks, theories and technologies, Mark advocates for good old-fashioned, fundamental, well-executed marketing strategy.

That is exactly what we teach on the Mini MBA in Marketing. 10 modules, each dedicated to answering a different piece of the marketing puzzle, from diagnosis, to strategy and tactics.

In our latest guide, get a peak into the 5 steps you need to understand, segment, target and communicate to your market, as well as 2 useful frameworks taught in the Mini MBA in Marketing to help with your segmentation and positioning.

Download our guide today:

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10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

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