10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.
Webinar
“Creativity is not enough”
If you were one of those marketers too poor/busy/smart/cool/junior to attend Cannes this year, then you missed Mark Ritson’s talk, “Creativity is not enough”.
In the talk, he celebrated the power of creativity, then took an enormous empirical crap all over it and the “reification” of creativity within marketing.
You’re in luck. Mark is planning to take another enormous empirical crap on the power of creativity, and this time you’re invited!
Join us on Thursday 27 June as Mark encourages you to consider the many other factors contributing to advertising success, and how they fit into the bigger picture of marketing effectiveness.
Note: rosé n’est pas inclus.
Our courses
An introduction to the courses.
Do you have any questions?
Course features
The Mini MBA courses provide the skills you need to stand out as a Marketer.
10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.
Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.
MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.
Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.
Stay up to date!
Sign up to our newsletter to be kept in the loop with the latest Mini MBA news and events.