“Creativity is not enough” webinar on-demand

If you were one of those marketers too poor/busy/smart/cool/junior to attend Cannes this year, then you missed Mark Ritson’s talk, “Creativity is not enough”.

In the talk, he celebrated the power of creativity, then took an enormous empirical crap all over it and the “reification” of creativity within marketing.

You’re in luck. Mark took another enormous empirical crap on the power of creativity in our latest webinar, and encouraged marketers to consider the many other factors contributing to advertising success, and how they fit into the bigger picture of marketing effectiveness.

The session is now available for you to watch on-demand.