Overview

Individually, the Mini MBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language.

It’s about creating a marketing culture, a common process and a common understanding that resonates among your teams, a culture that is theirs and a culture they can be proud of. Marketing is simple at its core, but the many approaches, methodologies and languages often cause a disconnect between teams and organisations. Understand not just how to do marketing properly, but why.

The Mini MBA seeks to unite teams through a shared ideology – a well-trodden path of marketing and brand management that ensures an effective, top-to-bottom approach.

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Marketing capability

Empower your business to deliver superior customer value through a holistic, customer-centred approach to marketing.

Upskill your teams

Build consistent, MBA-level knowledge across your workforce, quickly fill skills gaps, fast track new-starters and invest in your people.

Training without travel

Deliver consistent online learning across multiple teams and territories, designed to minimise disruption and maximise talent.

1

Consultation

Book a meeting with our specialist team to assess your training requirements and select the best Mini MBA product to match your company needs.

Meet the team

Matt Smith
Global Client Director
matthew.smith@xeim.com
+44 (0) 20 7970 4845

Jon Lancaster
Corporate Learning & Development Manager
jon.lancaster@xeim.com
+44 (0) 20 7970 4135

Jon Clarke
Corporate Learning & Development Manager
jon.clarke@xeim.com
+44 (0) 20 7970 4467

2

Enrolment

The next steps: All the ‘boring stuff’ that needs to be done; the team will manage and process any required paperwork.

Meet the team

Matt Smith
Global Client Director
matthew.smith@xeim.com
+44 (0) 20 7970 4845

Jon Lancaster
Corporate Learning & Development Manager
jon.lancaster@xeim.com
+44 (0) 20 7970 4135

Jon Clarke
Corporate Learning & Development Manager
jon.clarke@xeim.com
+44 (0) 20 7970 4467

3

Course Management

Prior to the course, you will be introduced to our learning advisors to take you through the course delivery, schedule and structure.

Meet the team

Justin Weddle
Group Director of Digital Learning
justin.weddle@xeim.com
+44 (0) 20 7970 4444

Glen Harber
Online Learning Manager
glen.harber@xeim.com
+44 (0) 20 7970 4444

4

Evaluation

At your request, you will have visibility to your teams’ progress on a fortnightly basis, as well as at the end of the course to your delegate’s grades via a non-mandatory written assessment.

When

Ongoing

Meet the team

Justin Weddle
Group Director of Digital Learning
justin.weddle@xeim.com
+44 (0) 20 7970 4444

Glen Harber
Online Learning Manager
glen.harber@xeim.com
+44 (0) 20 7970 4444

Consultation Enrolment Course management Evaluation

Branding

Make the Mini MBA your own. Customise your learning journey to bring the Mini MBA in-line with your wider training options. From weekly emails and custom reports to rebranding the entire online learning portal.

Bolt-ons

Don’t settle for 99% perfect. If the Mini MBA could be 1% more relevant to your business, tell us. Work with our training team to add additional features, content or facetime with Mark until it’s the perfect fit.

Bespoke

Take your training to the next level. Work with Mark and his team to build a custom intake of the Mini MBA. Add or create content specific to your business or tailor it to support internal training requirements.

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In April 2021, we collaborated with Camelot to increase their marketing capability as a team through the Mini MBA in Marketing.

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Start planning your next training program with the Mini MBA team

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Which course is best for my team?
- Mini MBA in Marketing
  
  Built on the core MBA-level marketing lessons taught at top business schools, this course will help you perfect the crucial core concepts of marketing from research and targeting to pricing and distribution.
  
  Find out more →
  
  Mini MBA in Brand Management
  
  A slice of second-year MBA study, the Mini MBA in Brand Management takes you deeper into the topic of brand from diagnosis through to execution and tracking. This is the best next step to becoming a top brand manager.
  
  Find out more →
Is there a particular order?
- Not necessarily.
  
  There are several dozen students who have done the brand course first and then the marketing one second. It can be done in this way and still work well, but the ideal sequence would be marketing then brand for a well trained team.
How can I customise my teams' training?
- Work with our training team to customise your program, from branding the learning journey to adding additional features and even building your very own bespoke program. Tailor your experience with the following ad-ons to make it just perfect:
  1. Put your stamp on it – customise the Mini MBA platform with your branding.
  2. Meet Mark – train your team by the man himself, both online or in person, depending on your needs.
  3. Make it your own – create content, modules and platform features specific to your company requirements, the industry you’re in and the team you’re part of.
How to get the most out of the course?
- By preserving a consistent business-wide approach to marketing, the Mini MBA provides a way to onboard new team members and upskill established ones to ensure everyone has the same fundamental knowledge.
  - Study together – create internal teams to study and discuss the modules. Prepare questions on each module and ask Mark directly in the course live (you will be invited by the course training team to put forward question to Mark to be answered within the interactive online Q&As).
  - Time it – diarise regular meetings within your group to collectively go through the videos. Discuss and challenge the learnings within a safe environment; place the learnings into your own business.
  - Build a leader board – praise your top learners and launch an internal competition on who is on track with the modules. A bit of healthy competition has never hurt anyone.
  - Monitor performance – receive regular reports on your team’s progress. Keep track of individual’s activity and module progression.
How much does a team/bespoke training cost?
- For group bookings we have price tiers based on volume, please get in touch with our training advisors at training@marketingweek.com for more information.
  
  For bespoke training, we offer different ways of how to tailor the Mini MBA to your unique business needs, from platform branding to live keynote speeches with Mark. Please get in touch with matthew.smith@centaurmedia.com for further information.

What happens once I've booked?
- Once the booking has been successfully completed the following happens:
  1. Consultation – book a meeting with our specialist team to assess your training requirements and select the best Mini MBA product to match your company needs.
  2. Enrolment – all the ‘boring stuff’ that needs to be done, the team will sit down with your specialist to get the needed paperwork over to you.
  3. Course Management – you will be introduced to our learning advisor to take you through the course delivery, schedule and structure.
  4. Evaluation – your team will be assessed on a weekly basis via progress emails as well as at the end of the term through a non-mandatory written assessment alongside with a course certificate.
Is it easy to book small or large teams?
- Yes, all we need is a list of delegate names and their email addresses.
Can my team start the course anytime?
- Courses commence in either April or September. Bespoke courses work around your requirements.
Can I book delegates from different locations?
- Yes, we do this often for national and global companies.
What happens if my delegate list changes?
- Not to worry at all. We will work with you to reallocate the place/s or defer to the next course.

You’ll come away with a ‘Marketing Foundation’ like you’ve never known before! It’s laid out to perfection in a fun and interactive manner, that cements every step of the process.

Sales & Marketing Planning Manager

BBC Studios

Learning should be challenging, but fun and engaging. The Mini MBA does this in spades – anything that can inspire me to watch it after 14 hrs of back to back soul destroying MS teams calls must be good!

Global Product Strategy Manager

Cytiva

You must do it! It’s better than a marketing degree that is theory based, this gives you skills you can apply to work daily.

Sales Director

News Corp

The course leaves you feeling inspired to be a better marketer; leaves you better equipped with practical tools to allow you to go forward and make a difference in your role.

Marketing Manager

Aviva