Build better brands and boost your career
“As addictive as Netflix during Lockdown…”
“As addictive as Netflix during Lockdown…”
Bigger brand brains begin here.
Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.
The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.
The skills you need to stand out.
10 on-demand lessons covering core modules
Interactive Q&A sessions with Mark Ritson
Access to Marketing Week & HBR case studies
Mini MBA certificate and 36 CPD credits
Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
Download the calendar
Check out the detailed schedule of the upcoming instalments.
I genuinely challenge you to find a more credible, engaging and rewarding brand management course available anywhere.
Global Brand Manager, Japan
Toyota – Lexus International
The best training you would ever get in brand management. No bullshit, real case studies and the confidence to be an excellent brand manager.
Senior Campaigns Manager, UK
Rail Delivery Group
Top performers all need to undertake lifelong learning and this course represents world class education for anyone in a commercial role.
Director Strategic Partnerships, Singapore
Mark Ritson, a leading authority on marketing and brand
Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.
Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.
Explore our frequently asked questions for anything we might have missed.
The course runs twice a year, in April and in September.
The next intake starts on 20 April.
Mini MBA in Brand Management course runs for 10 weeks. You will then have 2 weeks to work in the simulation.
The April cohort will have access to the programme until the end of July 2021.
The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office and you get 36 credits for completing the course.
The Mini MBA in Brand Management is delivered entirely online and all course materials are available on-demand as the modules are released. The course is designed for people with busy schedules who want to dive in and out of their studies at whatever time suits them.
Estimated time per week:
Most students take around 3-4 hours per week to complete the course.
You’ll be put in charge of managing your very own brand ‘Moon’. First you will need to build a two speed brand plan, week by week, by applying the lessons from the course in a applied and engaging way. Then you execute your brand plan over five years in a competitive, simulated market. You have two weeks to run your brand through the simulation and discover your final performance.
Your brand plan and the simulation outcome are evaluated based on the final share price of the brand you managed.
Students can submit questions at any stage during their study about the latest class and readings. Mark then answers all of these questions during the Q&A session which can also be accessed on demand or as a podcast immediately after it concludes.
You’ll need to be registered to the site to access our elearning platform. If you haven’t done so already, you can register here.
Once the course begins, you’ll be able to login on the main Mini MBA page.
Alumni have completed the course since its inauguration
Over 90% of our alumni would recommend the course
A global learning programme with Alumni from 59 countries
Alumni feel more confident after doing the Brand Management course
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