Column Latest Column Latest June 14, 2024 12:19 pm By Mark Ritson Synthetic data is as good as real – next comes synthetic strategy Read More
Column Latest Column Latest June 7, 2024 10:10 am By Mark Ritson The internet will soon need warnings for AI-generated content Read More
Column Column April 25, 2024 9:19 am By Mark Ritson Pre-testing ads is not divisive, it’s a no-brainer Read More
Column Column April 5, 2024 3:14 pm By Mark Ritson Is this applicable to B2B marketing? Please stop asking Read More
Column Column March 21, 2024 5:23 pm By Mark Ritson Only crap marketers mistake stereotypes for segments Read More
Column Column March 21, 2024 4:35 pm By Mark Ritson Ethnography beats focus groups hands-down, but they still serve a purpose Read More
Column Latest Column Latest March 15, 2024 11:44 am By Mark Ritson Google must adapt to a world where search engines are legacy technology Read More
Column Latest Column Latest March 8, 2024 2:57 pm By Mark Ritson There’s one true measure of marketing effectiveness: Marketing(t) Read More
Column Latest Column Latest February 23, 2024 1:18 pm By Mark Ritson Copy KitKat on your quest for ‘double D marketing’ Read More
Column Latest Column Latest February 19, 2024 1:40 pm By Mark Ritson Bluey and Bunnings’ tie-up demonstrates all the benefits of co-branding Read More
