Market Orientation
Customer focus / Business culture / Predictive marketing
Customer focus / Business culture / Predictive marketing
Research design / Qualitative methods / Quantitative methods / Backwards market research
Market mapping / Demographics / Firmographics / Behavioural
Strategic decisions / Mass marketing / Target segment portraits / Targeting criteria
Brand position / Articulation / Disruptive execution / Perceptual maps
What is strategy? / Strategy vs tactics / Zero-based budgeting / Leadership
Product diversification / NPS / Usability testing / Co-branding
Direct and indirect / Channel conflict / Retail price maintenance / Omni-channel
Price thermometer / Four levels of profitability / Volume vs Value / Danger of discount
The S curve / Profitability matrix / Price setting / Elasticity
Brand equity / Brand management / Brand health / Commodification
Exam / Next steps
The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better.
Marketers of all backgrounds, educational levels and nationalities, have benefited from the Mini MBA, with over 95% of our alumni feeling more inspired, 95% more confident and 91% more effective as a result.
Armed with a BSc and PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award winning courses at London Business School, MIT and Melbourne Business School.
Like most business school professors teaching is only a small part of his workload. He also combines his work as a consultant for some of the biggest brands on the planet to ensure his content is both applied, up to date and immensely practical.
Genuinely the best course or training of any sort that I’ve ever been enrolled on.SENIOR MARKETING MANAGERSIMPLYHEALTH
Even after module 1, I already noticed a difference in my style of working.Product Marketing managerVolvo
For any questions about the Marketing Week Mini MBA in Marketing, get in touch with our dedicated training team, using the form below.