Customer focus Business culture Predictive marketing How can you achieve more profitability and sales growth whilst steering away from a sales, product or advertising focused strategy? This lesson examines the breadth of business cultures and the core theoretical concepts of “market orientation”. We’ll also review extensive literature on how to build a marketing-oriented organisation.
watch the trailer
who is Mark Ritson?
Professor Mark Ritson teaches marketing at Melbourne Business School.
Armed with a BSc and PhD in Marketing from Lancaster University, the UK’s oldest and most venerated marketing department, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s leading business schools, including London Business School (ranked 1st among international schools), MIT Sloan School of Management (ranked 5th among US schools) and Melbourne Business School, Australia (ranked 9th among international schools).
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
You won’t regret it, it will give you a clear perspective on and tie together lots of marketing concepts and theories you thought you already knew, plus give you heaps of confidence!INSIGHTS DIRECTORZENITH
Highly engaging, hugely informative, entertaining and challenging, the course has changed both my own and my company’s understanding of marketing. A game changer for me.Marketing managerDavid Urquhart travel